6 Best Online Dating Sites in the UK

In this day and age of modern technology and digital interactions, online dating has fast become one of the most popular ways for potential couples to chat online with the intention of finding love. Chat sites and dating websites & apps have paved the way for this popularity, and it’s now considered easier than ever before when it comes to finding a match online.

In the battle for digital romance, there are a group of platforms that stand out from the crowd – of the best dating sites online, these are the most notable as far as love matches are concerned:

Update: we have updated the list below so that it will reflect the changes made in the past year.


This multi-award winning website has an app, a forum and a full support team. The sheer extensiveness of the singles database leaves very little to the imagination, and to date Zoosk boasts one of the highest rates with an unbelievable 35 million users globally.

Visit Zoosk


Another incredibly popular matchmaking and dating site is Match.com – previously the industry leader until Zoosk came along (is that true anymore?). Match boasts an incredible versatile algorithm that helps to bring people together based on their personalities, as well as offering a money back guarantee which is always a major plus.

Visit Match


With an amazingly high match rate, a unique take on the romance scene and a website that frequently offers promotions – eHarmony has proved very popular for singletons looking for love. Their highest success relates to those aged between 25 and 40, and they provide great discounts for users without success after a few months.

Visit eHarmony


When it comes to match-making, OurTime is the ultimate source for the older generation looking for love. OurTime is a fairly new arrival to the romance-scene, although it certainly doesn’t lack in features. It’s not quite on par with the above match-making websites, but it’s certainly worth considering for over-50s, and it is also very affordable as well.

Visit OurTime

Elite Singles

Finally, we have Elite Singles – a platform that boasts no fewer than 20,000 new singles signing up each week with the hope of finding love. They’ve been around for a good while, rivalling the reputation of even Match.com and eHarmony – but many users claim that with the sheer volume of new sign ups and quality of matches leaves something to be desired.

Visit Elite Singles

Why Do People Turn to Online Dating?

With all of the options that people have available, it’s no wonder why more and more singletons are turning to the potential of online match-making sites. The industry itself is worth billions of dollars, and with the most reputable websites employing state of the art software that explores every single element of an individual’s personality – it’s not uncommon to hear that the longest lasting relationships actually started online.

So, what’s the draw with online dating, how does it work, and what can you expect from signing up to any of the above sites? It’s actually all about bringing people together as efficiently as possible. These days, it’s not always an option to go out in to the wide world and meet new potential partners; what with work, lifestyles and general responsibilities.

Many people find dating an uncomfortable concept, with older and more traditional techniques being considered completely alien to many of us. That’s where the potential of online dating comes in handy – so much so that millions of people turn to the potential each and every year, with hundreds of thousands finding their love matches and moving on to happy relationships with their chosen partner.

How Do Dating Sites Work?

As similar as many of the best dating sites UK has to offer, the truth is that they all possess their own unique features and functions. In most cases, people can expect to pay a small fee each month (or annually), and in return they will have access to the entire database of singletons – as long as those singletons match in preference.

Many chat sites have their own search policies, and these can relate to age ranges, sexual orientation and even religion. Where it would be wholly inappropriate to approach a person in real life and demand to know intimate details about their preferences, lifestyle and beliefs; love sites make this aspect easy. Once a person signs up to their chosen site, they’ll typically be asked to answer a questionnaire.

During this time, the site’s built-in algorithms will obtain information about the single person, including their age, habits, aims, preferences and more. Once this data has been submitted, the website will cross-reference the results with other profiles and questionnaires, and the individual will then be presented with their potential matches.

That’s the technical side taken care of and all that’s left to do is for the individual to approach any potential matches that catch their attention, start chatting online and see if they hit it off. This is just one of the ways that a person can rely on a dating website to match them correctly. Another method is to undertake the task manually.

This involves actively searching for potential love interests via the built-in search engine. Sites like Match.com and eHarmony allow users to peruse potential matches for free, with a fee being requested if they decide that they’d like to start sending messages. This feature is something that other sites (like Elite Singles) lack, as they prefer to source a fee charged monthly or annually, depending on the payment plan selected.

In any event, the searches can be tailored to suit the individual’s specific preferences. If there’s a particular thing that they like about their partners, or something that they can’t stand – then advanced searches will make it an option to include these preferences, or eliminate them entirely. Many people find that as accurate as their matches may be, they still prefer to browse a website’s database in the hope of finding someone that they are physically attracted to first and foremost. If there’s a match, then that’s a bonus.

Things to Consider When Using Dating Websites

We’ve all heard the horror stories relating to online matchmaking, from the most bizarre to the downright terrifying. As with all activities, it’s always a good idea to get to know a little bit more about what you can expect. Many individuals ask ‘is online dating safe?’ In truth, most leading websites offer their own levels of security – although these are nullified beyond any digital usage.

safe online dating websites in the UK

What this means is that a website like Match.com, Zoosk, or eHarmony will prioritize their users’ safety and security above all else, but if an individual arranges to meet someone from the site, it is entirely down to them to be responsible for their own safety. In the majority of cases, those that use dating sites in the UK are there to find love and happiness. There are individuals with ill-intent however, and dating websites like those mentioned above do request that people report these users.

In summary, internet dating is only as safe as it can be. The internet is a huge place filled with people from all walks of life, but as long as safety and security is prioritized – without risking ill-prepared meetings with random people – then the sites’ security features are typically sufficient. For anyone concerned, there is always the option to speak to a specialist support team member.

Features to Look For in Online Dating Sites UK Offers

For those keen to explore their potential love matches, there are a few key features to look out for in any chosen provider. The first is somewhat a fair price – as is the case with eHarmony, Zoosk and OurTime. These sites boast some of the most competitive prices available and are definitely worth looking into. With a low price typically comes a poorer quality of service however (you basically get what you pay for), and OurTime has been criticized as far as this matter is concerned.

The best way to find out more about the types of services that you can expect is to check out what users think about the sites themselves. There’s no greater way to learn about the types of experiences that you can expect, than by learning from others that have been there first. If you’re keen to find a well-rounded service that puts singles first, then eHarmony and Zoosk are the market leaders to consider first and foremost.

That’s not to say that love is impossible to find via other platforms – it’s all a matter of putting yourself out there, exploring your options and finding the ideal match to suit your lifestyle.

2 Responses to 6 Best Online Dating Sites in the UK

  1. Marrie D. September 5, 2016 at 1:36 pm #

    Thanks for the breakdown. What is a dating service that you would recommend that is absolutely free? (is there such a thing at all?). I’m hesitant to join a premium service just to realize it is not good.

  2. Robert A. September 10, 2016 at 10:39 pm #

    It’s frustrating to have to add all my personal information, preferences etc. over and over again each time I join a new online dating site. What do you recommend I can do to join multiple dating services at once?

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