Pauline Plott


Introduction to DatingDirect

Since its launch in 1999, DatingDirect has been the choice for Britons searching for love online. With over five million active members it remains a popular option to this day.

I signed up for the platform to get a better understanding of what makes it so popular and figure out if it’s worth your time.

Signing Up for DatingDirect

You can sign up for DatingDirect in a few quick steps.

To open an account, you will have to provide your gender, the gender of the partner you seek, your birth date, town, and a username and password.

Once you create an account you will be directed to answer a series of questions about yourself, including ethnicity, hair type/colour, fitness level, and other traits.

Finally, you can upload a photo, but it is not required.

DatingDirect Ease of Use

DatingDirect Ease of Use

All of the features you will need to use the DatingDirect service can be accessed via the navigation bar visible at the top of every page.

This includes a full listing of everyone who is online at the moment, a search function, events, advice, and more.

You can also access your emails, profile views, winks, favourites, and a feature called Shuffle, which is basically a Tinder clone wherein you can get a quick view of profiles and promptly decide whether you’re interested or not.

The ins and outs of the website are simple to understand and learn, enabling you to focus on meeting people.

DatingDirect Features

DatingDirect Events Feature

DatingDirect offers all of the features you are probably already used to, and perhaps a few that you are not.

Searches can be based on a number of criteria including looks, work life, background, hobbies, and location. You can even save specific searches to save time later.

DatingDirect Search Feature

You can also fill out additional match tests, which provide you will a detailed personality report and can help you filter out single that are more relevant to you.

The events section gives you a rundown of all the singles events happening in your area. If you book an event, it is automatically added to your personal calendar. I was surprised to see how popular each event was, and it wasn’t rare to see events marked as sold out.

Finally, there’s an advice section, which you can use to learn more about online dating and how to pursue people and find success. Our guide is far superior, but maybe I’m biased.

Staying Safe on DatingDirect

DatingDirect puts your safety first as a member of the Online Dating Association. This means that they promote best practices and raise safety awareness.

DatingDirect operates on a basic code of conduct, which provides a rundown of rules that you should and should do (ie be yourself and don’t be rude).

The service also products safety advice and even tells you how to spot a scammer.

DatingDirect Cost

DatingDirect Premium Plans

DatingDirect is free to use, but many valuable elements come at a cost. Features like the ability to see who’s interested in you, access to the mobile app, discounts on events, and an ad-free experience are all premium.

DatingDirect costs £29.99 per month on a monthly basis. Much like most other dating sites, however, the longer you commit to, the more money you can save.

A three-month plan costs just £19.99 per month, and a six-month commitment costs only £9.99 per month.

DatingDirect Ghost Mode

You can also pay for other special features like the £1.99 ghost mode, which enables you to view as many profiles as you want for 24 hours, unnoticed.

It is worth noting that subscriptions must be opted out of or else they will be automatically renewed. This is not an ideal business practice.

Final Thoughts About DatingDirect

I had a lot of success using DatingDirect, mostly because it offers many great tools for meeting people both on- and offline. With a wide range of locals and a great search feature, there is little standing in between you and your next date.

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